The Urwerk UR-110 has amassed an impressive product family since its introduction in 2011, counting seven variations among its ranks, and a prestigious award for Best Design Watch from the GPHG. In order to send off the UR-110 in style, Urwerk founders Martin Frei and Felix Baumgartner have created the EastWood, a tailored and polished take on the watch’s high-tech satellite display architecture. To achieve this, they’ve turned to London-based tailor Timothy Everest for the strap, and to fair-trade South African and Indonesian woods for the bezel. The result is a unique mixture of retro-futuristic style and bespoke craftsmanship.
The EastWood gets its defining style partly from a wooden bezel piece. Two variations of this bezel are available on the EastWood: Macassar ebony from Indonesia or Red Ivory from South Africa. The hardwood is fair trade and sustainably sourced. Macassar ebony is among the hardest, most dense timbers on the planet, and carving it to such exacting standards presented one of the biggest challenges in producing the watch.
The case itself (which measures 47 mm across and 16 mm in height) is constructed from Grade 5 titanium, offering an unexpected contrast with the precious wood and geometric forms at play within the dial itself. The large screws and visible mechanics at work provide an unusual context for the crafted wood, but it works.
As with all UR-110s, the EastWood houses the UR-9.01 movement. The winding “turbines” remain visible at the rear of the watch, while the dial sets three wandering hour modules around the revolving satellite complication. As the hour module passes along the arching minute track, the time can be read easily and efficiently, even with half the watch tucked under a cuff. You can see our in-depth explanation of the watch (including video), right here.
To complement the wooden bezels, Urwerk enlisted the help of UK-based Timothy Everest to provide tailored strap options. Everest is a tailor to celebrities and royalty alike (in addition to Frei and Baumgartner themselves), who uses traditional materials as the base of his forward-thinking style. True to form, he suggested using tweed for the strap of the EastWood. Among the available patterns is an original Prince of Wales check, as worn by the Duke of Windsor, featuring brown and blue on ivory fabric.
The UR-110 EastWood is a fitting swan song for the 110 family, and goes beyond the typical variety of colorways. The unique materials bring a welcome change of pace, and texture, to the brand thanks to the unorthodox collaboration with Everest.
Just 10 examples of the EastWood will be produced (five with Macassar, five with Red Ivory). They mark the end of the UR-110 product line, but will allow resources towards a new watch, which we hope to share with you later this month from Basel.
For more information, visit Urwerk online.